George Hiller has a 34-year record of success in delivering measurable and sustainable results at an executive level in the areas of strategic selling, marketing, and management. He is currently president and CEO of Hiller & Associates, a ten-year-old company providing consulting on national beverage agreements and negotiations to the restaurant, hospitality, and convenience industries. His company has become the largest domestic beverage consulting company, with client negotiated contracts in excess of $2 billion. Prior to that, Hiller had over 15 years of experience as a banded executive with one of the foremost consumer products companies (PepsiCo), Before PepsiCo, he was vice president of sales and marketing for the fifth largest fluid ink (packaging) company in the world as well as director of sales for the second largest domestic spice company. Hiller started his professional career in a fast track management program with Procter and Gamble, recognized by many as the premier consumer products company for sales & marketing training.
Hiller holds a Bachelor of Business Administration degree with an emphasis in Marketing and a Master of Business Administration degree with an emphasis in Management from the University of Iowa. In addition, he has been an adjunct professor at the University of Iowa (Marketing), the University of Cincinnati (Salesmanship), and Normandale Junior College (Marketing) in Minneapolis. Hiller has also been a guest speaker for the last ten years to Marketing classes and the American Marketing Association at the University of Iowa and Drake University.