Real World, Real Excellence, Real Impact

June 22, 2015

The UI College of Pharmacy’s new vision, “We are driven to be a preeminent college of pharmacy in the world. Our world begins in Iowa,” demonstrates the college’s solid commitment to the healthcare of Iowans and beyond.

The college is at the vanguard of monumental changes, mirroring societal changes in healthcare and drug discovery. In addition to embarking on work toward a brand new, state-of-the-art facility, the college is ready to launch a forward-thinking, trendsetting curriculum and has just completed its ambitious five-year strategic plan.

To underscore the exciting advancements being made by the college and the profession, the UI College of Pharmacy reflected on how it is defined – what sets it apart from similar institutions. After extensive research, the college is launching a new brand and energizing its look.

The college’s new strategic messaging will center on three core brand values: Discover and Grow Together; Build Excellence; and Achieve Outcomes that Matter. These brand values serve as the foundation of our esteemed institution. They are intrinsically linked to the UI College of Pharmacy experience and articulate the qualities that emerged most strongly with students, faculty, alumni, board members, leaders, and other health care professionals.

Discover and Grow Together: Community is an essential part of our culture. We are committed to interdisciplinary and interprofessional collaboration.

Build Excellence: Each of us has the potential to build our own personal excellence in leadership and in advancing the profession as practitioners, educators, or discovering new medicines to improve lives.

Achieve Outcomes that Matter: Redefining the role that pharmacy will play in tomorrow’s healthcare one outcome at a time.

A brand video also helps to demonstrate its points of pride and new look.

Please join Dean Donald E. Letendre in saluting the UI College of Pharmacy – its 130-year foundation, its robust and solid present, and its bright and promising future.

The University of Iowa College of Pharmacy educates the next generation of leaders in pharmacy practice and pharmaceutical sciences through discovery and growth, building excellence, and achieving outcomes that matter.